Privacy Policy

This privacy policy discloses the privacy practices for Frontline Machinery Ltd. This privacy policy applies solely to information collected by this website and through our communication channels, including email and SMS text messaging in Canada. It will notify you of the following:

  • What personally identifiable information is collected from you through the website and SMS programs, how it is used, and with whom it may be shared.

  • What choices are available to you regarding the use of your data.

  • The security procedures in place to protect the misuse of your information.

  • How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site and through our SMS text messaging programs. We only have access to/collect information that you voluntarily give us via web forms, email, SMS text message, or other direct contact from you. This may include your name, email address, phone number (including mobile number), company information, and details related to your inquiries, orders, or participation in our promotions or events.

We will not sell or rent this information to anyone.

We will use your information to respond to you regarding the reason you contacted us, to fulfill orders, to provide requested services, and to send you relevant information about our products, services, and events. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request (for example, to ship an order or process a payment) or as required by law.

SMS Text Messaging (Canada)

By providing your mobile phone number and opting in to receive SMS text messages from Frontline Machinery Ltd. (for example, by submitting a web form, checking an opt-in box, or responding to a keyword), you consent to receive text messages related to your relationship with us. These may include:

  • Order or service updates

  • Appointment or event reminders

  • Follow-up messages related to quotes, rentals, or service work

  • Promotional messages about specials, new products or services, or events

  • Customer satisfaction or feedback surveys

Message frequency may vary.

Data Collected for SMS
When you opt in to SMS messaging, we may collect and store your mobile phone number, the time and date of messages, message content, and related technical information (such as delivery status). This information is used to operate and improve our messaging programs and to maintain records of consent.

Message & Data Rates
Message and data rates may apply depending on your mobile carrier and plan. Please contact your wireless carrier for more information about your text or data plan.

Opting Out of SMS
You may opt out of receiving SMS text messages from us at any time by replying STOP to any message you receive from us. After you send STOP, we may send a confirmation message to verify that you have been unsubscribed. You may also contact us using the email address or phone number listed on our website and request to be removed from SMS communications.

Even after you opt out of promotional SMS, we may still send you non-marketing messages where permitted by law, such as order confirmations, service updates, or other transactional communications related to your existing relationship with us.

We do not share your mobile number or SMS consent information with third parties for their own marketing purposes.

Our SMS practices are intended to comply with applicable Canadian laws and regulations, including Canada’s Anti-Spam Legislation (CASL).

SMS Terms & Conditions

The following terms and conditions apply to our SMS text messaging programs in Canada.

1. Program Description
Frontline Machinery Ltd. may send SMS text messages to contacts who have provided their mobile number and given consent. These programs may include:

  • Transactional messages (e.g., order confirmations, service updates, appointment reminders)

  • Informational messages (e.g., event details, training updates)

  • Promotional messages (e.g., specials, product announcements, marketing campaigns)

  • Surveys and feedback requests (e.g., customer effort or satisfaction surveys)

Message frequency will vary depending on your interactions with us (for example, number of orders, service requests, or events you register for).

2. Eligibility
By opting in to our SMS programs, you confirm that:

  • You are the account holder or authorized user of the mobile number you provide.

  • You are a resident of Canada and are at least the age of majority in your province or territory.

3. Consent & Opt-In

You may opt in to receive SMS messages by:

  • Submitting a web form that includes an SMS consent checkbox;

  • Providing your mobile number and verbally consenting to receive texts from us; or

  • Texting a keyword or otherwise clearly indicating your consent as described in our forms or communications.

By opting in, you agree to these SMS Terms & Conditions and our Privacy Policy.

4. Opt-Out / Unsubscribe

You may opt out of SMS messages at any time by:

  • Replying STOP to any SMS message from us; or

  • Contacting us using the email address or phone number provided on our website and requesting removal from SMS communications.

After opting out, you may receive a final confirmation message. Following that, you will no longer receive marketing SMS messages from us, but we may still send transactional or service-related messages where permitted by law.

5. Help & Support

If you need help regarding our SMS program, you can:

  • Reply HELP (if supported by your carrier/program); and/or

  • Contact us using the phone number or email address listed on our website.

We will do our best to respond to your inquiry in a reasonable timeframe during normal business hours.

6. Carrier & Network

  • Message and data rates may apply.

  • Messages may not be available on all carriers or in all areas.

  • Delivery of SMS messages is subject to effective transmission by your wireless carrier and is outside of our control. We are not liable for any delays or failures in SMS delivery.

7. Your Responsibilities

You are responsible for:

  • Keeping your contact details up to date, including your mobile number;

  • Ensuring that your mobile device and plan can receive SMS messages;

  • Any charges billed by your mobile carrier for SMS or data usage.

If you change or deactivate your mobile number, you agree to notify us so we can update or remove your number from our SMS lists.

8. Privacy & Data Use

Your use of our SMS program is also governed by this Privacy Policy. Any personal information collected through SMS will be handled in accordance with our privacy practices described above, including how we collect, use, store, and protect your information and your rights to access, correct, or delete that information.

Email Communications

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, events, or changes to this privacy policy. You can opt out of email marketing at any time by using the unsubscribe link in our emails or by contacting us directly.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.

  • Change/correct any data we have about you.

  • Have us delete any data we have about you, subject to legal or contractual requirements.

  • Express any concern you have about our use of your data.

For SMS, you may also opt out at any time by replying STOP to a text message from us.

Security

We take precautions to protect your information. When you submit sensitive information via the website or through other channels, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon in your web browser, or looking for “https” at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing, customer service, rentals, or technical support) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Updates

Our Privacy Policy and SMS Terms & Conditions may change from time to time and all updates will be posted on this page. When we make material changes to how we handle information or SMS communications, we will update this policy and may also notify you through other appropriate channels.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via e-mail info@fl-machinery.com